Sales is essentially about needs. What do your customers need from your business? Why do they come to you? What “business pain” does your product or service help the client to address?
When your staff understand the answers to these questions they can better present products to your clients. They come across as accommodating, professional, empathetic and interested in their customers. And for you it means more effective sales cycles, less time wasted, and more focused staff.
This can be delivered over a half day, a series of days or evenings and will give you and your staff a fresh perspective on how you present your products, overcome objections and close those sales.
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